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What could direct
bookings be worth?

Use your own numbers to explore a scenario. See the fee savings, contribution after variable costs and the investment needed to support a direct-booking journey.

Set your assumptions
Completed bookings in a typical month. Whole number, 0–100,000.
Accommodation revenue per booking, excluding tax and refundable deposits. $0.01–$1,000,000.
Your scenario, not a forecast. 0–100% of existing third-party bookings.
Effective fee you pay today. Use your own contract rate, 0–100%.
Variable payment and booking-system fees combined, 0–100%.
Cleaning, utilities, supplies and other costs that vary with a stay, 0–100%.
Fixed incremental website, software and marketing costs. Include a monthly share of any setup cost. $0–$10,000,000.

All starting values are illustrative. Nothing is submitted or saved. No email is needed, and this page has no analytics tag. Calculate again after changing your inputs.

Read the assumptions

Same stays. Different booking costs.

This model moves a share of existing third-party bookings to direct at the same booking value and fulfillment cost. It assumes those stays would still happen, with no change in occupancy or pricing. It does not estimate new demand or the effect of reducing marketplace visibility.

  • Shifted bookings = monthly third-party bookings × share moving direct.
  • Contribution by channel = shifted revenue − variable fulfillment costs − that channel’s variable fees.
  • Monthly change = third-party contribution replaced by direct contribution − monthly investment. Equivalently: shifted revenue × (third-party fee % − direct fee %) − investment.
  • Break-even = monthly investment ÷ fee saving per shifted booking, rounded up. If direct fees are higher, no fee-saving break-even exists. A fractional shifted count describes a monthly average; completed bookings are whole events.

Example: 10 bookings × $600 = $6,000 shifted revenue. At 30% fulfillment costs, 15% third-party fees and 3% direct fees, contribution changes from $3,300 to $4,020 before investment. Subtract the illustrative $300 monthly investment: $420 monthly change, or $5,040 if that same month repeats for a year. Five shifted bookings cover that investment at these fees.

Annualization does not account for seasonality. Include fixed per-reservation charges in your effective rates and ongoing fixed costs in investment. Existing overhead, financing, taxes, refunds, discounts and owner time are excluded unless you add them to your assumptions. Upfront costs are not separately subtracted; include their monthly allocation in investment. Negative results are shown, and zero bookings still leave the investment to pay.

Explore lodging websites See the illustrative report